Edsel HealthCare brings novel solutions to serious skin conditions effecting millions of diabetics and the elderly with clinically proven products from the USA. Edsel is compromised of highly experienced senior executives from the major multinational pharmaceutical and consumer health companies with successful track records in building large brands in the Asia Pacific region.

Edsel HealthCare holds the exclusive rights to secure distribution & marketing partners for McCord’s highly successful skin and wound care products in Asia Pacific. Partner companies are given continued support by Edsel’s regional team in strategy, training, market research and the sharing of success models.

Diabetics and Elderly have special needs and suffer many different skin ailments. The unique product range Edsel HealthCare offers will revolutionize the care for the difficult to treat wounds & skin conditions experienced by diabetics and the elderly.

Our Team

BRIAN B. FORRESTER - FOUNDER / DIRECTOR

Brian Forrester is the co-founder of EDSEL Healthcare and presently working with private investors on its Board.
He has more than twenty years of experience in Asia Pacific, building numerous successful Over-The-Counter (OTC) & Prescription Brands across the region.
Previous experience includes: Regional Vice President of Asia Pacific Menarini Consumer Health from 2008 to 2016, leading Roche OTC and Specialty Care Units across the Asia Pacific Region for sixteen years. He also worked with American Home Products and Australian Fast Moving Consumer Goods (FMCG) companies in Marketing.

ALISON CHAN-DOERR - FINANCE DIRECTOR

Alison Chan-Doerr has thirty years record in business finance, strategy planning and cost control for multinational companies (MNCs).
She has multi-cultural background with work experience in China, Hong Kong, Taiwan, Singapore, Japan, Europe and North America.
Her experience in senior management roles in multinationals includes Honeywell, Coca Cola and Novartis.
She is a Certified Public Accountant in the United States. She graduated with a degree in Bachelor of Arts in Accountancy and Finance from the University of Huddersfield & a Post Graduate Diploma in Management Studies from City University Hong Kong.

ANNALYN B. MALIWAT – REGIONAL MARKETING DIRECTOR

Annalyn Maliwat has twenty years of Sales and Marketing experience gained from both Prescription and Consumer Health Care markets.
She was the Regional Marketing Director of Menarini Asia Pacific from 2008 to 2016 and successfully launched and made Dermatix as the number one Dermatology brand across Asia Pacific.
Prior, she was a Senior Brand Manager for Cetaphil of Galderma Philippines from 1996 to 2008.

JOEL ANDRADA - BUSINESS DEVELOPMENT DIRECTOR

Joel Andrada has nineteen years of Sales and Marketing experience handling Prescription and Consumer Health Care brands. Prior to joining Edsel Healthcare, he was a Regional Brand Manager of Menarini Asia Pacific handling four product portfolios in Asia Pacific: Nail Care Portfolio, Gly Derm Stretch Mark Cream, Kamillosan M. Spray and Fastum Gel. Further, he handled strong brands in the past such as Cetaphil (Galderma), Cherifer Multivitamins (Intermed) and Micardis (Boehringer Ingelheim).
He has strong knowledge in market research and new business development models; has extensive exposure to mass media, media buying and trade marketing; and a certified digital marketer & film maker.

ZHENG YU - CHINA HEAD

Zheng (Jessica) has nineteen years of Marketing and Sales experience handling Prescription and Consumer Health Care brands. Prior to joining Edsel Healthcare, she was the Head of Consumer Health of Menarini China handling all product portfolios in Consumer Health: Dermatology, Topical Analgesics, Scar Management, Men’s Health PE, Allergic Rhinitis, Oral Treatment, Functional Health Food, etc.  With her extensive experience in marketing, she has deep knowledge of product launch & registration, market research, product positioning and launch strategies. She is highly skilled in new opportunity assessment, China media trends, digital marketing strategies, sales channel management including Health Care Practitioners, Retail Pharmacy, Modern Trade, and E-commerce. Before Menarini, Zheng has worked in Brand Management for multinational corporations like Johnson & Johnson, Unilever, and Beiersdorf among others. She earned her Master of Business Administration from Boston University School of Business.

McCord Holdings Inc. produces one of the leading specialized wound and compromised skin care products.

• 3 million doses per day
• Treats difficult to heal wounds of elderly, diabetics, and the population with metabolic disorders.
• 25 years experience in hospital based skin & wound care
• cGMP Quality production standards

Edsel HealthCare formed to partner with McCord USA to launch their successful Wound Care Range in Asia Pacific.

D. ELIZABETH MCCORD, Ph.D. FAPWCA
CEO, CSO - McCord Research, Inc.

For nearly 30 years Dr. McCord has been involved in the reach and development of topical skin and wound care products that are extensions of her small molecule research.  She has more than 50 commercially available products and is the leader in the field.  Her work includes more than a dozen US and global patents granted in the fields of skin wounds, inflammation, cancer and diabetes.